For many years I paid for a media kit for this site’s podcast. It was expensive and had to be updated regularly. The team at Blubrry Podcast now provides all of their podcasters with a free media kit. So what makes up a good media kit, and how much do they usually cost.
A podcast media kit is a comprehensive document containing information about a podcast and its host or hosts. A media kit promotes and advertises the podcast to potential sponsors, advertisers, and other partners. Media kits usually include essential facts and figures about the podcast, such as the topics it covers, the number of downloads it receives, the demographic of its listeners, and other essential metrics. They may also contain a bio of the podcast’s hosts and any awards it has won or media coverage it has received.
A media kit is essential for podcasters looking to increase their visibility and reach out to potential sponsors, advertisers, and other partners. It provides a concise overview of the podcast and its hosts, allowing potential partners to quickly and easily determine the podcast’s value and the kind of audience it appeals to. It also shows that the podcast is professional and well-organized, which can help to set it apart from the crowd.
The host can use the media kit for various purposes beyond advertising. For example, it can be used to apply for awards, pitch to media outlets for interviews, and even apply for speaking engagements. It can also be used to create a professional-looking website for the podcast, as well as to create a press page on the website to promote the podcast.
The cost of creating a podcast media kit will depend on the kit’s complexity and the number of elements that need to be included. Generally speaking, a basic media kit can cost anywhere from $ 100 to $ 500, while more complex media kits can cost upwards of $ 1,000.
The free media kit provided by Blubrry Podcasting to its hosting customers is a comprehensive and well-designed document that contains all the essential information about a podcast. It includes a detailed overview of the podcast, its audience metrics, social media, and audience size. The kit consists of a podcast bio and a list podcast’s episode performance. The media kit provided by Blubrry Podcasting is an invaluable tool for podcasters looking to increase their visibility and reach out to potential partners.
Blubrry Podcasters can create their free podcast media kit within the podcast statistics section of the Blubrry Podcaster Dashboard. The best news is that the media kits update every 24 hours, automatically including all the most recent statistical data included as part of the Podcast Hosting package at Blubrry Podcasting.
