To help reduce the impact of its products on the planet, OnePlus has partnered with Ecologi to plant a tree every time a phone is traded in for a new one. Ecologi is a climate action organisation that helps both individuals and businesses offset their activities through the planting of trees.
Based on the current trade-in rate for new phones such as the 10T, Nord 2T and 10 Pro, OnePlus expects several thousand trees to be planted on its behalf. The trees will be planted in dedicated forest areas around the world and so far, Ecologi has planted over 50 million trees on behalf of its supporters and clients. This represents a reduction of 2.2 million tonnes of CO2.
“At OnePlus we’re renowned for our community spirit, and looking out for our users. By giving OnePlus fans the chance to help the planet every time they get a new phone, we’re helping them make a positive difference to the planet,” said Tuomas Lampen, OnePlus’s Head of European Strategy. “By partnering with Ecologi as part of our wider environmental work we hope to continue to reduce our impact on the world and become a more sustainable business.”
In addition to planting trees, OnePlus has worked to reduce the amount of plastic in packaging, extend product lifecycles and has established recycling schemes. The customer benefits as well, with a trade in bonus available throughout October. When customers trade in an old phone for new phones they’ll receive an additional GB£200 or 200€ back on top of the trade-in value of their phone.
Linda Adams, Head of Partnerships at Ecologi, added: “While there is still work to do in the consumer electronics industry, it’s great to see OnePlus taking important steps to reduce the environmental impact of its products through its trade-in scheme, alongside supporting reforestation projects. Given its global presence and huge customer base, we hope OnePlus can act as an example to other companies in the sector – inspiring them to join the collective fight against climate change.”
If you are interested in offsetting your own personal carbon footprint, have a look at Ecologi. As a social enterprise (they’re not a charity), they work with tree planting partners to reforest local areas with appropriate trees to encourage wildlife and biodiversity. You can take out a subscription to Ecologi to cover part or all of your carbon footprint and there are family options too that will even cover your pets. 85% of the subscription goes to funding trees and similar projects. There’s a bit about the company over over at TechCrunch.