EVGA, a titan in the PC component space, is getting out of the graphics card game, The Verge reported. The company posted in its community forum, saying it won’t be making next-generation Nvidia graphics cards but will continue to sell and support “the existing current generation products.” The Verge also reported that Gamers Nexus stated that EVGA doesn’t currently have plans to make AMD or Intel graphics cards.
More specifically, EVGA wrote the following:
You may have heard some news regarding the next generation of products from EVGA. Please see below for a message on future products and services:
EVGA will not carry the next generation graphics cards.
EVGA will continue to support the existing current generation products
EVGA will continue to provide the current generation products.
EVGA is committed to our customers and will continue to offer sales and support on the current lineup. Also, EVGA would like to say thank you to our great community for the many years of support and enthusiasm for EVGA graphics cards.”
Kotaku reported that EVGA, one of the most prominent third-party PC graphics card manufacturers, and a favorite brand among PC gamers for quality parts and reliable warranties backed by solid customer service, is terminating its longtime relationship with Nvidia. What’s more, the company reportedly said that it won’t be pursuing partnerships with competing silicon giants like AMD or Intel, either. It seems EVGA is just done with GPUs.
ArsTechnica reported that EVGA’s graphics cards have exclusively used Nvidia GPUs since its founding in 1999, and according to Gamers Nexus, GeForce sales represent 80 percent of EVGAs revenue, making this a momentous and arguably company-endangering change. But EVGA CEO Andrew Han told Gamers Nexus that the decision was about “principle” rather than financials – Han complained about a lack of communication from Nvidia about new products, including information about pricing and availability.
According to ArsTechnica, Nvidia’s pricing strategy was apparently another sore point for EVGA. Nvidia’s first-party Founders Edition cards could often undercut the pricing of cards offered by EVGA and other vendors, forcing them to either lower prices or lose sales as a result.
For more information, you can watch the YouTube video by Gamers Nexus and/or the YouTube video by JayzTwoCents. Those of you who want to pick up some of the remaining EVGA graphics cards might want to do that as soon as possible. It certainly looks like the company is absolutely done making video cards.