Netflix announced it has been “carefully exploring” different ways for people who want to share their account to pay a bit more. In March, they added an “add extra member” feature in Chile, Costa Rico, and Peru. From next month, Netflix will launch an alternative “add a home” feature in Argentina, the Dominican Republic, El Salvador, Guatemala, and Honduras.
Here’s how this “add a home” feature will work:
One home per account: Each Netflix account – whatever your plan – will include one home where you can enjoy Netflix on any of your devices.
Buy additional homes: To use your Netflix account in additional homes, we will ask you to pay an extra [219 Pesos per month per home in Argentina / $2.99 per month per home in the Dominican Republic / $2.99 per month per home in Honduras / $2.99 per month per home in El Salvador / $2.99 per month per home in Guatemala]. Members on the Basic plan can add one extra home, Standard up to two extra, and Premium up to three extra.
Travel Included: You can watch while outside the home on your tablet, laptop, or mobile.
New Manage Homes Feature: You will soon be able to control where your account is being used – and remove homes at any time – from your account settings page.
The Verge describes the “extra home” fee as “Netflix’s latest anti-password sharing test”. In March of 2022, Netflix very specifically described that Members on the Standard and Premium plans will be able to add sub accounts for up to two people they don’t live with – each with their own profile, personalized recommendations, login and password.
The Verge also reported what Netflix’s support page says about Adding an extra home:
“Beginning August 22, 2022, when you sign into Netflix on a TV outside of your home, you will see the option to add the extra home for an additional fee per month.
“If you will only be using this TV for a limited time, you can watch Netflix for up to 2 weeks at no extra charge as long as your account has not been previously used in that location. After that time, the TV will be blocked unless you add the extra home.”
In addition, Netflix explains how it detects homes:
“We use information such as IP addresses, device IDs, and account activity.
“If you are using a device within your included home and still see a message that says that there are too many homes using your account, you can:
“Make sure that the device is connected to the same internet connection as the other devices in the home.
“Make sure that the device is not connected to a VPN, proxy, or any unblocked service.”
GameSpot reported that Netflix’s share price dropped almost 70% this year as a result. The company said that password sharing has been particularly high in Latin America, hence testing these initiatives there first.
In my opinion, if Netflix feels that these measures work well in the countries that Netflix has selected, it might try and impose those same restrictions in other countries as well. I wouldn’t be surprised if Netflix users in the US get the “extra home” charge imposed upon them eventually.