Fitbit to be Acquired by Google



Fitbit announced that it has entered into a definitive agreement to be acquired by Google LLC for $7.35 per share in cash, valuing the company at a fully diluted equity value of approximately $2.1 billion. The transaction is expected to close in 2020, subject to customary closing conditions, including approval by Fitbit’s stockholders.

“More than 12 years ago, we set an audacious company vision – to make everyone in the world healthier. Today, I’m incredibly proud of what we’ve achieved towards reaching that goal.We have built a trusted brand that supports more than 28 million active users around the globe who rely on our products to live a healthier, more active, life,” said James Park, co-founder and CEO of Fitbit.

Consumer trust is paramount to Fitbit. Strong privacy and security guidelines have been part of Fitbit’s DNA since day one, and this will not change. Fitbit will continue to put users in control of their data and will remain transparent about the data it collects and why. The company never sells personal information, and Fitbit health and wellness data will not be used on Google ads.

Google posted on The Keyword about their definitive agreement to acquire Fitbit. The focus in this announcement is about wearables, and how Fitbit’s team of experts “can help spur innovation in wearables and build products to benefit even more people around the world.” Google also mentioned privacy.

But to get this right, privacy and security are paramount. When you use our products, you’re trusting Google with your information. We understand this is a big responsibility and we work hard to protect your information, put you in control and give you transparency about your data. Similar to our other products, with wearables, we will be transparent about the data we collect and why. We will never sell personal information to anyone. Fitbit Health and wellness data will not be used for Google ads. And we will give Fitbit users the choice to review, move, or delete their data.

I’m willing to believe that those who use Fitbit’s products trust the company not to do nefarious things with their health data. But, I’m not certain that those customers also trust Google.


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