AMP (Accelerated Mobile Pages) is a technology from Google that makes your pages load faster in mobile browsers. AdPlugg can now be used to serve ads into your AMP formatted pages.
AdPlugg can schedule, rotate, and report on the ads that appear in your AMP pages. This might be useful for those who want to include ads on their website, and it could potentially get your website more traffic from mobile users.
The standard way to implement AMP is to have two page urls, one regular one and an AMP one. Mobile browsers are told to use the AMP version. Pages that adhere to AMP standard often load almost twice as fast as a regular web page. This is due to a simplified structure, improved cachability and the elimination (or deferment) of slow moving resources.
AMP points out that it has strict standards regarding what can appear on an AMP page. This is to ensure fast load times. In order for an element to appear on an AMP page, it needs to be an officially approved AMP extension.
AdPlugg is now an official AMP extension and a provider of amp ads. AMP has also integrated with the AMP WordPress plugin from Automattic to make it easy to place ads into your WordPress powered AMP pages.
There is a helpful step-by-step list on the AMP website that walks you through how to make this work. It also has a brief description on how to add tags manually or programatically for people who are not using WordPress. Interestingly, AMP has a link you can click to see what the AMP version of their post about AdPlugg would look like on a mobile device.