Roku announces Element Ultra HD 4K smart TV

The new generation of tiny set-top boxes have opened up a whole new world of entertainment in people’s living rooms, or whatever room has a TV. There are several models on the market, but Roku is perhaps the best known.

Recently Roku opened up its platform to TV manufacturers allowing them to create their smart TVs based off of it.

Now Roku is announcing a brand new TV that will be hitting the market very shortly. “Element will first offer a 50-inch screen size featuring 4K Ultra HD picture quality enhanced with HDR for lifelike clarity and contrast technology enabling deeper blacks and brighter whites. And as with all Roku TVs, the new Element Roku TVs will run the Roku® OS which gives customers access to 500,000 movies and TV episodes through 5,000+ streaming channels”.

The TV will automatically be upgraded to Roku 8.0 when it’s released later this year. The new version will contain an upgraded guide that integrates Roku offerings plus over-the-air channels. The TV will hit Wal-Mart on Cyber Monday, November 27th. Pricing has not been announced.