MailChimp Announces Free Marketing Automation for Everyone

The internet provides a plethora of communications options. Along with e-mail, there’s an ever-expanding array of social media channels that businesses can use to keep in touch with both new and established customers. It can be a real challenge for most businesses (especially the smaller ones) to keep up with. Mailing list and marketing services provider MailChimp recently announced it will be providing automation tools to help users manage their marketing communications:

Automation helps you communicate with your customers exactly how you would, but eliminates the need to create and send every message manually. Think of it as an extra set of hands that help you operate—and grow—your business each day.

And:

Whether you operate an online store, head a nonprofit, or run a creative side project, automation makes it easy to send the right message to the right people at exactly the right time, giving you a competitive edge without burning a hole in your budget.

Our collection of preset automations gives you the power to choose the right workflow for your business, customize its settings, and start sending in just a few clicks. Greet your new subscribers with a welcome message, educate readers about a specific topic, follow up after a purchase, increase brand awareness, and more.

MailChimp is making its new automation tools available to all customers for no extra charge. The company has created a getting-started guide to help users learn about everything this service has to offer.