Adobe claims tablet traffic has passed smartphones and UK leads the way

Perhaps we knew this day would come, but certainly not this soon. However, Adobe today released some statistics that claim that the day has come — “Our latest Adobe Dig­i­tal Index has revealed that global web­sites are now receiving more traf­fic from tablets than smart­phones, with 8% and 7% of monthly page views respectably”.

adobe tablet study

In conducting the study, Adobe analyzed more than 100 bil­lion vis­its to 1000+ web­sites world-wide to generate the data that was used to compile this report. Not only did the company find that tablets have surpassed smartphones, but that the country leading the way was the U.K. Adobe claims it “found that the UK is leading this trend, with internet users most likely to surf via tablet”.

For the record, the U.K. came is with 12.2 percent and was followed by Japan at 9.2 percent. The land of the rising sun was just ahead of the U.S. with 9.1 percent of the tablet traffic.

Adobe’s study also found that tablet traffic across nations doubled in 2012 — “tablet traffic growth has been con­sis­tent through 2012. All countries saw their share of traffic from tablets double over the course of last year and that trend is expected to continue through 2013”.

It is becoming increasingly harder to distinguish between tablets and smartphones, as the market seems to be headed towards the “phablet”. Perhaps devices like the Galazy Note 2, with its 5.5-inch screen are more the future than anything else.

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