Ford Inventing for the Future

Jeffrey Powers and Andy “Hardhathead” Smith talked to Johannes Kristensson of Ford about the research that Ford is involved in now and into the future. Ford showed off the Evo Concept car at CES 2012. It shows off the technology that they are working on and maybe in their full line of cars five to seven years from now. For example five years ago the idea of the app link was just a dream. The engineers and research at Ford were not sure how they were going to do it or if they could. Today it is what people talk about when they talk about Ford vehicles.

One of the biggest changes for Ford that has happen over the last five years is Ford no longer thinks of itself as a car company, it sees itself as a technology company that also makes the car. The researchers and engineers at Ford get their inspirations from consumers, their colleagues and from other industries. One of the areas that Ford is currently working on is connecting the car to the cloud. They are developing vehicle to vehicle communication. So if the tires of your car hit an ice slick, that information can be communicated to the cars around you, or your car could get a message from a stop light telling you it’s about to change and you need to be prepared to stop. These are just a few examples of what Ford is working on for the future. Ford has been around now for over a 100 years, and I believe that Ford is innovating more today then it has for a long time, perhaps since Henry Ford was in charge.

Interview by Jeffrey Powers of Geekazine and Andy HeadHardHat Smith of RVNN.TV

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