Squeezing among all the CES news, UK mobile telco Three reports a huge jump in smartphone data over the past year. On New Year’s Eve, smartphone traffic was up nearly 600% in the UK compared with the same evening a year before. On 31st December 2010, 14 TB of data was transmitted. For the same date in 2011, it was 80 TB.
A similar pattern emerged on New Year’s day, with 74 TB in 2012, compared with 14 TB in 2011. Facebook seems to have become the place for New Year’s wishes with a 20% rise in traffic between midnight and 1am.
I sometimes think people should look up from their phones a bit more often. Now I know I’m right!