In the UK, Android is beginning to dominate the smartphone space, with 50% of handsets sold in the last quarter running Android. RIM (Blackberry) and Apple are almost level pegging on 22% and 18% and with half of UK adults now owning a smartphone, Android has an impressive lead.
Breaking the Android figures down, HTC is the top dog, with nearly 45% of Android handsets sold. Samsung is picking up the pace at 38% but Sony Ericsson is the big loser, falling to 8.5% of the Android market.
Surprisingly, this means that HTC, Samsung, RIM and Apple are each taking about a quarter of the market. Compared with mindshare that Apple generally has and the dominance in the tablet market, it’s clear that the iPhone is under performing.
Personally, I would agree with the figures. Looking round the office, Android phones are definitely in the majority followed by iPhones and Blackberries. I think Blackberries are popular with younger people as both my nephews have that brand of phone. The breakdown of the Android shares also rings true. This time last year, it would have been exclusively HTC smartphones but now there are quite a few people sporting Samsung devices.
The research was carried out by Kantar Worldpanel ComTech over the past 12 weeks. To be fair, this probably means that iPhone sales were down as people waited for new model but there’s no doubt that Android is the no.1 smartphone OS in the UK.