I spent about a hour on the phone today with a media buyer who is exploring the podcasting advertising space for the first time. She represents a well known Fortune 500 company.
As we talked I asked her why it had taken them so long for them to look into advertising in podcast. Her reply was “we have to get smarter in a crappy economy”.
Overall the conversation was a very good one and I hope to introduce the company in Quarter 1 2009.
The most amazing part of the conversation was when we talked budgets when I laid out dollar amounts she got pretty excited. In essence she said you mean I can reach XX,XXX,XXX number of people in my exact demographic for X number of dollars and spend less for 90 days of advertising reaching who I want to reach, that what I spend in one week on TV which has no such guarantees.
When my answer was of course followed by we back it up with proven metrics she was stunned.
Podcast Advertising is a Smart Choice in a Crappy Economy!
Want to know more about advertising in Podcast in a Crappy economy contact me at ceo@rawvoice.com