I have been hearing that some podcasters are not making as much money as they were a year ago, even though their shows are growing. My only guess would be the company they work with is keeping a greater share of the Ad revenue. Based on information that I have available to me it appears that some podcasters are only getting paid a 13% share of the Ad revenue.
As a comparison, let me give you a simple example on how the RawVoice podcast advertising compensation works. Lets say we have secured a sponsor and the sponsor is paying us $20.00 everytime a specific action happens. Our compensation to the podcaster is 70% to the podcaster, 30% to RawVoice. Thus RawVoice keeps $6.00 and the Podcaster gets $14.00.
Here is another key-point, what does RawVoice do with our share? We Sponsor podcamps, deliver free stats, provide podcaster publishing tools, support industry events etc. We invest a large amount of money back into the podcasting space and still pay salary and have our books in the black.
Now the reason I asked in the title of this article on what is fair podcast compensation. Is it fair for a podcasting company to take 87% of any advertising revenue that has solely been created by those producing content. I would say in my opinion no. If I were doing the heavy lifting in preparing and recording the content and promoting the show and only earning 13% of the possible revenue I would be pissed.