So what happens when your a search optimization company and you use tactics that piss off the folks at Google. Well your site can virtually be erased from search engine results. Not a very good sign when your company is trying to prove they are the king of the hill in search engine optimization.
Guess what folks content is king and so long as your content is diverse updated on a regular basis and has merit and is linked to by real people with real content your pagerank will be high.
I get 25 offers a day from people asking me to link to them. Guess what 99% of them are sites trying to boost their page rank of the back of this site without providing any real content.
Getting back to the subject at hand it seems though that SEO Inc. has been threatening people that write about their tactics. The linked story is simply amazing [Battlemedia.com]