A report of Internet-related activities, published by Stanford University in 2000, asked 4,000 respondents to select among a list of 17 online activities. The results were not surprising. An updated report is forthcoming next week.
By far, e-mail is the most common online activity, an activity of 90 percent of all users; however, e-mail isn’t the principal reason most folk go online.
The net is an information goldmine, perceived by many to be a digital library. Users frequently search for commercial products, hobbies, and general information. Almost all respondents agreed that they use the net for information gathering.
Slightly over ovne third of users find entertainment value on the net, playing online games. A quarter of users reported using chat rooms; however, this activity is more popular with younger netizens, under the age of 25. Most chat activity is anonymous.
Business to Consumer (B2C) activity increased significantly; however, in 2000 only a quarter of all users reported engaging in online purchases
I offer these research data today in expectation of comparing them to the results of the upcoming report, which will include more current data. I expect that next week’s report will indicate that e-mail is still the most common online activity; however, B2C commercial activities will increase to include a significant majority of users, possibly over 90 percent of all users, including adults and teenagers. Online banking and digital music distribution have, in my research, encouraged these niche markets to put their credit cards forward, online.
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Stanford Institute for the Quantitative Study of Society