For about 3 years I used Overture to drive traffic to another website I used. The long term analysis was that the net gain was minimal. I know that the money we spent on advertising was like flushing it down the toilet. I have vowed to never buy keyword ads every again. But it seems Overture has a new plan to improve the return on advertisers investment. I will be watching this but I am not convinced. [Lockergnome]