In what only can be described as an attempt to have there cake and eat it too, Acxiom is refusing to take bulk opt out request from consumers. Wired reports that “Acxiom calls itself the premier source of addresses and phone numbers for telemarketers and mass mailers. But when it receives a list of names of people who want to get off its lists, the company considers the request to be junk mail and sends it back.”
With the type of revenues this company is generating by exploiting peoples personal information and selling it to other companies it is obvious why Acxiom is trying to keep consumers on it’s mailing list.
With the stance the FTC has taken on telemarketers there may be some hope but for companies such as Private Citizen a for profit company that helps consumers remove themselves from marketing list this road block could prove to be a issue. [Wired]