Yahoo, in the news once again today. Yahoo is starting it’s quest to be not just Yahoo.com, but Yahoo!
“Yahoo’s $1.63 billion buyout of Overture Services signals a dramatic shake-up of the Web search market that could wake a sleeping giant: Microsoft.
Yahoo announced on Monday that it would dive into paid-search business headfirst by acquiring the industry’s pioneer and largest operator, Overture. The deal thrusts Yahoo into the spotlight as the one to beat in the fastest-growing segment of the online advertising market, sharpening tensions with three-year search partner Google, as well as with its primary Web portal competitor, Microsoft’s MSN.” [News.com]