Seems AOL is using a personalization engine that suggest things for you to do, see, watch and hear. But you have to give up some personal information first. Thus in reality you build your own personality profile and they use that to determine things that may interest you. If your willing to let them keep a profile on you then I suppose this technology could help you keep abreast of happenings that you would be interested in that you may not find about otherwise. [CNN]