Blizzard Entertainment created the WoW Token in 2015. In my opinion, the purpose was to give players a safe and secure way to buy in-game gold directly from Blizzard (and not from a disreputable gold seller). Today, Blizzard Entertainment expanded the potential uses for a WoW Token. Players can now exchange a WoW Token for Battle.net Balance.
Previously, the WoW Token had two purposes. A player who wanted to buy in-game gold could log in to World of Warcraft and spend real world currency on a WoW Token. After buying one, that player would put the WoW Token onto the World of Warcraft in-game Auction House. The player would get a quote that confirmed how much gold they would receive whenever their WoW Token sold.
Another player, who wanted to buy game-time, but did not have the real world currency to spend on it, could use their in-game gold to buy a WoW Token from the World of Warcraft in-game Auction House. That player would spend their in-game gold and use the WoW Token to pay for a month of game-time.
Today, Blizzard Entertainment has added a new option. World of Warcraft players who want to add to their Battle.net account can visit the World of Warcraft in-game Auction House, buy a WoW Token, and choose to redeem it for Battle.net Balance. In short, this gives players a new way to add to their Battle.net Balance without having to use real world currency.
The cool thing is that a player can spend the money in their Battle.net Balance on World of Warcraft Pets and Mounts. Or, they can spend it on items from other Blizzard Entertainment games like Overwatch or Heroes of the Storm. This gives more options to World of Warcraft players who also play other Blizzard Entertainment games.
Blizzard Entertainment is about to enable World of Warcraft players to securely purchase gold and to use their gold to buy game time. Something new, called a WoW Token, will make it harder for the illegal gold sellers to find people to scam. Why bother with gold sellers when the WoW Token will safely enable a player to purchase gold?
The concept behind the WoW Token is not new. Eve Online uses a similar system called PLEX. Wildstar uses a similar system called C.R.E.D.D.. However, this is the first time that something like this will be available to World of Warcraft players.
How does the WoW Token work? A player that needs more gold will be able to buy a WoW Token from the in game shop. That person can then sell the WoW Token in a special portion of the in game Auction House for gold. The player will get a quote of how much gold they will receive if another player buys that WoW Token.
Need game time, but don’t have enough real-world currency to purchase it? A player in that situation can buy a WoW Token from a special portion of the in game Auction House. The player can then redeem the WoW Token for 30 days of game time.
The cost of the WoW Token is going to be set by Blizzard Entertainment based on an algorithm that considers supply and demand. That means that players won’t have to bid for a WoW Token (like they can for other Auction House items). It also means that individual players won’t be able to set the price for the WoW Token they want to sell on the Auction House.
Best of all, the WoW Tokens, once purchased, cannot be sold directly to another player. They will be account bound. This makes it impossible for third-party illegal gold sellers to buy up all the WoW Tokens on the Auction House in an attempt to make money from them.