Tag Archives: Valve

Valve will Replace Greenlight with Steam Direct



Valve announced that they will replace Steam Greenlight with Steam Direct. The reason for the change is to better serve their goal of making customers happy. Steam decided it needed to move away from a small group of people at Valve trying to predict which games would appeal to different groups of customers.

Steam Greenlight was launched because Valve felt it was a useful stepping stone for moving to a more direct distribution system. Greenlight is a community-focused program that uses a voting system to determine which games are published on Steam. Games that got enough community support are “greenlit”.

Valve is replacing Greenlight with a new direct sign-up system for developers to put their games on Steam. It is called Steam Direct.

This new path, which we’re calling “Steam Direct”, is targeted for Spring 2017 and will replace Steam Greenlight. We will ask new developers to complete a set of digital paperwork, personal or company verification, and tax documents similar to the process of applying for a bank account. Once set up, developers will pay a recoupable application fee for each new title they wish to distribute, which is intended to decrease the noise in the submission pipeline.”

At the moment, Valve is still debating what that application fee should be. They talked to several developers and studios about an appropriate fee, and they got a range of responses from $100 to $5,000. Valve wants more feedback before it settles on what the fee will be.

The existence of a fee might dissuade people from trying to get low-quality games onto Steam. That being said, if the fee is too high, it might make it difficult or impossible for small companies, or independent game creators, from being able to afford to get their game on Steam.