The Future Of OTT TV Apps

I’ve been experimenting for some time with connecting computers to televisions, along with a variety of other set-top boxes. I’m now at a point where I’ve begun to draw a few conclusions.

Are we there yet? The short answer is no. We’ve still got a long way to go.

After living a while with Apps on an Android smartphone, along with apps on an iPod Touch, it has become clear to me that the best apps running on these sorts of hand-held devices give a great, slick, quick-access media-consumption experience.

Apps running on Internet-connected TV’s or set-top boxes are going to be important in the future. However, so far what we have available today is a somewhat frustrating experience.

I’ve got a Mac Mini set up as an HTPC/DVR with an Eye TV USB HD tuner. The Eye TV software fails in a living room setting because the text within the application is too small to be easily read from across the room even on a big screen. I’ve also got the Boxee app installed on the same machine. Boxee does have a growing list of apps. However, many of the currently available Boxee apps still often fall short of genuine usefulness.

I want a software interface that I can read and interact with easily from across the room without having to deal with it as if it’s desktop software. I want software apps that are powerful, easy to use, and give me a consistent experience from one app to the next. If I’ve specified I want only videos, then the software should serve me up ONLY videos, with no audio podcasts mixed in.

The trouble with OTT content is that one size doesn’t fit all. The perfect app should allow me to cherry-pick my favorite Internet video content sources and turn them all into a single channel or series of channels.

The ideal OTT/set top box content delivery system is going to incorporate a system of apps much like either the Apple IOS app store, or the Android app store where the customer can choose from thousands of content gathering and/or content delivery apps. Like my Evo Android phone or my iPod Touch, I will be able to customize MY particular set top box with precisely the apps that I want without someone trying to steer me towards content that someone else wants to push towards me against my will. My iPod is my own, with my own selection of personal content. I want my TV to work in exactly the same manner.