It seems Apple thinks you may want to give the gift of the Beatles this holiday season as they have released a brand new iTunes Beatles ad. The new ad comes right on the heels of a free children’s eBook hitting the iTunes store. The Yellow Submarine eBook carried with it the simple “For Steve” dedication and tells the tale of the 1968 movie in the form of a children’s book, with clips from the film, animated illustrations, and a read-along from actor Dean Lennox Kelly.
The new TV ad, which was posted to YouTube by Apple yesterday, features a clip from the song Magical Mystery Tour as the video rolls seamlessly through a history of the Beatles albums with real and animated pictures. The commercial excludes U.S.-only Beatles releases like “Meet the Beatles” and focuses exclusively on the core U.K catalog, ending with Abbey Road. The ad ends with a simple “The Beatles on iTunes”.
With Beatles music still fairly new to the digital form and still just as popular as it was when it was released more than 30 years ago, it’s not really a surprise that Apple would put out this little reminder in time for holiday shoppers looking for just one more little gift. The Beatles music has now reached a whole new generation of fans, including my own children who were 13 and 10 when we took them to their first concert two years ago – Paul McCartney won them over.