Google Beats the Gecko, I Mean Geico

Google, the search engine company, won a federal court battle against Geico, the insurance company, today that allows the search engine to sell online advertisements tied to keywords that are also trademarked company names. Geico claimed that Google should not be allowed to display advertisements for rival insurance companies when the Geico name is used as a search keyword. U.S. District Judge Leonie Brinkema disagreed.

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