Switch Lighting

Switchlighting Switch Lighting was the winner of CES Innovation Award for Design and Engineering Award a CES 2013 for their latest LED three-way bulb,

What makes the Switch bulbs special is that they are filled with liquid silicon. This helps to keep them cooler than most LED bulbs. Because they are cooler the Switch lighting bulbs can be used in places that other LED bulbs can not like enclosed areas. Switch bulbs work like an incandescent light bulb, they are dimmable and spread the light out broadly. The newest bulb that won the award is the first three-way LED bulb.

Switch is based in California. Their bulbs range from $40.00-$60.00 and are available through speciality retail store. Their bulbs should last up to twenty-five years and are recyclable. At this time Switch Lighting mainly sells to businesses and government organizations.

Interview by Jeffrey Powers of Geekazine and by Scott Ertz of F5 Live.

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The Master Switch

Once in a while, a book comes along that contains ground-breaking insights.  Such is the case with a book I’ve listened to over the past couple of days, the Audible audio book version of ‘The Master Switch: The Rise and Fall of Information Empires” by author Tim Wu.

“The Master Switch” is a compelling look into the history of major information industries such as the telegraph, the telephone, commercial broadcast radio, the commercial movie business, and commercial broadcast television. The book points out an identifiable, slowly-repeating cycle obviated by the fact that these industries were able to gain and hold monopoly status. Each in turn became quite adept at retarding disruptive technological innovations that threatened their respective business models.

Today we take an open Internet for granted, but these same and other forces are looking to take over control of the Internet and turn it into a closed, much more tightly-controlled system.

The book is extremely well written and well researched. The Audible audio book narrator Marc Vietor brings the book to life in a wonderful way.

Mr. Wu does a fantastic job of laying out the often-fascinating histories of companies such as Western Union, AT&T, NBC, etc. As consumers, we think we know these companies through their consumer advertising. The real history of these companies is often quite different and very eye opening.

If you enjoy stories about technology and business, you will almost certainly enjoy “The Master Switch” by Tim Wu.