Apple’s a master at the complete end-to-end user experience and has elevated product packaging to an art form. Tech companies aren’t the only ones at this; I recently ordered some swim shorts from Orlebar Brown and this nondescript box arrived in the post.
Pretty dull on the outside but open the box up and everything is a visual and sensory treat. The inside of the box is a rich red, the swimwear (not shown) is neatly folded within a branded drawstring bag, the clothing tags are quality card, and with Orlebar Brown one doesn’t simply get a receipt stuffed in the box; one gets a receipt in a crisp brilliant white envelope, reminiscent of an invite to an exclusive event. Glorious.
In all honesty, I have never seen mail order done better – I’m sold and I’m now customer for life. And that’s before I’ve even put on the swim shorts, which are equally fabulous. Now, if I can just get that six pack sorted over the winter.
If you swim a lot you know how difficult it is to find earphones that you can use while swimming. Sticking earbuds in your ear produce a muffle sound and can be dangerous. However swimming for a long time without music is boring. The Finis SwiMP3.1G offer a unique solution to this situation.
The SwiMP3.1G use bone conduction to transfer the sound through the cheekbone into the ear. The device secures snuggly to the goggle strap and lays on the cheekbone. The music or sound from the mp3 player then goes from the cheekbone to the ear. Because the sound doesn’t have to go through the water it is much clearer than normal earbuds. It has 1GB of storage enough for about 250 songs or 15 hours of music.
The company Finis has been around since 1993 and was founded by John Mix and Olympic Gold Medal Swimmer Pablo Morales. They have done a lot of working to improve a swimmers efficiency in the water and also their enjoyment. The SwiMP3.1G is the latest of these inovations.
Interview by Esby Larsen of MrNetCast.com
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