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Tag: steve jobs

New Media and Apples Desire to Kill it!

Posted by geeknews at 5:29 PM on September 11, 2010

When Steve Jobs introduced the new Apple TV he said something in his comments that really pissed me off. In fact the way he said it, reminded me of individuals that thinks their opinion on all things is superior to others you know the type.

For the past 6 years new media, and podcasting has changed the landscape forever on how media is being consumed and what is available to consumers today. In 2004-2005 no one knew what a podcast was. By early 2006 there were 10′s of thousands of shows being created out of studio’s, spare bedrooms, lofts and garages reaching audiences that were desperate for targeted content that had value.

The podcast evolution delivers millions of hours of content to consumers worldwide each month. Looking back I do not know how many of the core group of podcasters that started in 2004 are still creating content, but they deserve a footnote in the history books, podcasting and new media has simply changed the world and continues to push boundaries.

Since 2004 Content Creators and Consumers have had a pretty level playing field via the Internet, with devices like the Roku & Boxee creating more distribution opportunities we continue to make inroads into big medias turf. Yet the big purse strings that media controls, have resulted in them working like crazy to negate the impact user generated content has had. Which leads me to ask the following, it should be noted that Apple was not bad mouthing new media when they added it to iTunes in 2005. They were not bad mouthing new media when we helped drive sales to their iPods to make them an industry powerhouse. They were not bad mouthing new media when show producers like me introduced video to help drive sales to the iTouch and iPhone.

Yet Steve Jobs had the balls to say this during the introduction of the Apple TV. Mr. Jobs claimed that people want “Hollywood movies and TV shows,” and he added that “they don’t want amateur hour.” I obviously disagree.

When I heard that my first thought was WTF. The more I have thought about this it is obvious to me that the new Apple TV has been made for one thing, and one thing only and that is to make them a bunch of money. Through the rental of movies and TV shows. I am not against a company making money, but I am disappointed in the approach and attitude displayed at the announcement. Yet they did not remove the podcast link, it will be sometime to determine how the new cloud integration will work, my hope is a lot of new media is consumer through the device. The question that remains is why did Steve Jobs have to refer to independent content creators in such a negative way?

I am one of the lucky ones, only a small percentage of my audience listens and watches my show through iTunes, they are tech savvy and know how get the show on over 200 different devices. But what happens when Steve Jobs words influence Microsoft, and others who then start removing support for new media from their devices. While I doubt this will happen, his comments set the seed

Millions of dollars in venture capital, millions of dollars in stock offerings, and a huge amount sweat equity have been invested in what Steve Jobs refers to as “amateur hour”. While not all companies and media creators have survived, some have, my show is profitable, and completely independent. The new media company that I run is fortunately profitable. Their are a couple of companies that are in a lot of trouble, but nothing comes easy in this space. We are fighting the establishment for advertising dollars, and many companies have refused to advertise in new media. Comments like Jobs create doubts about the viability of the media, which if the truth be known on the effectiveness of new media advertising,  those same advertisers would be lining up to get a piece of the action

This all boils down to one thing, Steve Jobs was willing to bite the hand that feeds him. If this leads to the removal of new media from Apple devices there will be hell to pay. One thing for sure, how successful he is with the Apple TV is going to depend on how well the can compete with other companies that are embracing the space.  Maybe this is all for mute because he considers Apple TV a Hobby and is willing to leave us behind.

Venturing Into Unknown Territory

Posted by tomwiles at 11:42 PM on June 20, 2010

Orion Nebula Hubble SmallIf you are looking for an interesting listen, check out the Steve Jobs interview at the 2010 D8 Conference. If you would rather watch the video, here’s that version.

One of the interesting things Mr. Jobs said is that this phenomena of mobile apps that has really exploded in the past three years is something new, something we haven’t seen before. I must say, I agree with him. To be honest, there were a few albeit limited mobile apps before the iPhone and the iPod Touch, but they were few and far between. The iPhone and iPod touch really gave this market a truly usable platform for the first time, and that’s what caused it to ignite. Truly usable pocket/portable Internet-enabled devices have facilitated brand new types of activities.

In the realm of desktop computers, there are probably hundreds of thousands or millions of applications available. However, we cannot carry a running desktop or laptop computer around in our pockets. Full-blown computer applications are designed for a different platform with different purposes in mind. For years there have been people that have carried laptops around in their cars and briefcases with them, but full-blown computers don’t lend themselves to the types of consumer behaviors we see emerging from the use of capable smart phones.

On a desktop computer, if we want to look something up such as a restaurant or a sports score we typically go to Google or Bing, and such a search will likely point us to web pages to get the information we seek. However, as Mr. Jobs pointed out, the statistics indicate that the majority of people doing a search on smart phones tend to use specialized apps to perform these searches. Specialized smart phone apps do tend to provide much more specific, concentrated, GPS-enabled search results. Also, the GPS-enabled smart phone takes social networking itself to new heights.

Steve Jobs and Apple deserve credit for facilitating this new emerging portable device app market. The iPhone, the world’s first truly highly-desirable smart phone platform, was the right move at the right time. In the absence of the iPhone, given the emergence of high-speed wireless Internet, it’s likely that an app market of some sort would have emerged anyway. What Mr. Jobs and Apple really did was give the smart phone market a kick in the pants, spurring a quantum leap forward in what is essentially wireless broadband pocket computing that also happens to have a phone function.

Now that Android phones are on the scene offering the first serious competition with the Apple iPhone, the smart phone and app market is truly becoming interesting.

Steve Jobs Keynote WWDC: Let the Rumors Begin!

Posted by J Powers at 8:09 AM on May 24, 2010

It was announced over the weekend that Steve Jobs will be giving the keynote to this year’s WWDC. It was no big surprise there. However, this is usually the time where all the rumors start to flood the internet.

It hasn’t been too crazy – Possibly because of the prototype phones out in the wild. We are definitely expecting a new model of phone come June 7th. But what about the rest?

Apple already updated their Mac line last week. Apple TV is just riding on coat tails. The iPad is still in roll-out mode from January. iPod information usually doesn’t get announced until October.

Could this be a dull event?

Probably not. We’ve just seemed to relinquish our rumor mills a bit early. Unless some new tidbit is leaked last minute, we are ready for the big event.

But it won’t deter the rumor mill from churning ideas like butter. It’s gonna be hard, though. All the rumors are already out there…

Does anyone truly own an Apple Product?

Posted by GNC at 9:35 AM on August 8, 2008

Let me share my feelings on Apple products. I don’t like them period. It is not because they suck or are not easy to use. Clearly they are user friendly and from what I hear do not suck. That is why they are so popular. But the company is so controlling about what you can do with their products. And make no mistake it is their product even after you put down your hard earned money for it. Sure you can use it when you want, take it where you want, even sell it when you get ready to do so. But try to alter it or use it in a way Apple does not care for, then you have trouble. And they can even disable your device in cases like the iphone. Try to move your itunes library to another computer or media device not made by Apple and you will see who really owns “your” stuff. I tried to get my wife’s songs from her itunes library into mp3 format so I could place them on a new Creative Mp3 player. Well if I wanted to burn cds of all the songs and go on a digital adventure that would last hours I would have went ahead. But I just gave up. I understand why they create a walled garden. It is to keep people using their devices the way Apple deems appropriate. But it also keeps people like me who like a little flexibility in their tech devices from buying Apple products. I know Steve Jobs will make it without my few dollars though:) .

The story Todd did on the last podcast about some people’s iphones getting disabled because they had an unauthorized application loaded on it really got to me. Either the phone is yours or it is not. The fact that a small percentage of people may get over in some way by not giving Apple more money does not justify keeping every single user from using their property how they want. When you by a new Dodge truck you have the ability to get accessories after the fact that were made by companies other than Dodge. When you buy a house from a builder he does not lock you out of your home when you don’t let him build on a new deck that your brother will do for free. I understand this is comparing apples to oranges but the principle holds true. Just because Apple can lock you out because it is a digital product does not make it right to do so. Wikipedia defines ownership as “the state or fact of exclusive rights and control over property”. If Apple controls your iphone or ipod after you bought it do you really own it?