Geek News: Latest Technology, Product Reviews, Gadgets and Tech Podcast News for Geeks


Tag: SocialAnalytics

Adobe Set to Launch SocialAnalytics October 20th

Posted by Alan at 4:54 PM on October 19, 2011

Social Networks have become big for individuals, but perhaps even bigger for businesses.  Almost every company today has a presence on Facebook and Twitter, and if they don’t then they are looking at how to create one.  Many of those companies are also left wondering what all of it really means and what impact it’s having for them.  Web sites are old hat now – there are countless analytics programs to measure them, but social media can still be considered the wild west.

Today, word leaked out that Adobe will be showing off their new SocialAnalytics program for the first time tomorrow in Stockholm, Sweden at Munchen Bryggeriet.  SocialAnalytics is designed to let businesses know exactly what kind of impact their social media presence is having and what they can do to improve upon it.

“Adobe® SocialAnalytics is the first social media analytics solution to measure the impact of social media on business. It enables marketers to directly measure their social media efforts, and understand how conversations on social networks and online communities influence marketing performance. Using Adobe SocialAnalytics, marketers can manage their strategy and investments in social media based on measurable outcomes and in the context of broader, multichannel marketing efforts.”

This is very short notice, but Adobe’s Caroline Mildenborn provided this link to register for the event.  It’s a chance to see the software in-action for the first time and learn what it can really do and what kind of information it provides.