GoDaddy is continuing their newly found focus of small-to-medium businesses (SMB) by acquiring domain marketplace Afternic, domain parking service SmartName and name generator NameFind from NameMedia. Terms for all deals were not disclosed.
Afternic – a Boston Massachusetts-based company – is the leading domain aftermarket companies. Afternic lists more than 5 million domains and has 75 million searches a month.
NameFind is a new service that helps entrepreneurs brain-storm brand names for businesses. SmartName brings a level of domain monetizations services so SMBs can earn money from domain names without having to build websites.
“Having the right domain name is vital, no matter your venture,” said GoDaddy CEO Blake Irving. “GoDaddy is working to bring the ‘domain aftermarket’ together with new registrations and make both super-simple to access. Our customers need an easy way to buy the name they want, regardless of whether it’s new or has been registered previously. This acquisition forms a registrar-led process that creates faster and more trusted transactions across the board.”
All three companies will continue to run in their respected areas at this time.