Dear Yahoo!: Just Sell it Already.

Yahoo!

Yahoo!

Dear Yahoo!:

It’s time. Time to make a decision. Time to stop holding onto the past. Time to realize you were on the top of game in 2000, but now it’s 2011. Time to see that Yahoo! is Yahover.

Can you turn the company around as Jerry Yang talked about during AsiaD in Hong Kong? Anything can happen. But you are not willing to put the money in to do that. Investors are weary and you have no leadership.

If I was your business analyst (and that isn’t even my profession), I would tell you what I tell other companies that choose not to sell:

  1. Change your name
  2. Set a new 2-year business plan
  3. Get a CEO that knows Social Media
  4. Re-build your look and feel
  5. Re-build your clientele

Did I just say “Change your name?” YES! When I hear Yahoo! I think of a company that was on top of their game back in 2000. Eleven years later and I don’t associate Yahoo! with today. I associate Google, Microsoft or Facebook. I even have a better chance of associating AOL  with 2011 over Yahoo!

Even the best business person will buy land just for the land. They’ll strike down the building and create a new epicenter. If the roof leaks and the foundation is shaky; if the building takes more energy to keep going, then rebuilding might take less money than repairing.

I wouldn’t fret, though. You really helped shape the Internet. You should be proud of that. Now it’s time to save what’s left of the company and maybe put together a new venture. I hear Microsoft is putting together a bid, among others. It’s not going to be $31 a share as in 2008, but I would guess it will be comparable.

If you are going to keep it, then find someone that can turn this company around. Get a CEO that knows what’s going on in the new media space. Someone that is active in Social Media. Someone that will bring new blood into the company.

Sincerly:
Someone that doesn’t want to hear about this anymore.