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Tag: revision3

$49 Roku Might Be the Golden Ticket for Cord Cutters

Posted by J Powers at 8:17 AM on October 11, 2011
Roku LT

Roku LT

This morning, Roku announced a $49 model of their popular Over the Top TV solution. The Roku LT is a very slimmed down version of the box. It does up to 720p video (which most content providers are creating content for), and while you cannot play Angry Birds or have a USB and Ethernet port (it’s a WiFi device, too) like the $99 model, it does have all the other functionality of this popular internet appliance.

Roku has been growing, adding many new channels including EPiX, which has been convincing people to cut the cord, as GigaOM discusses. Roku also added HBO Go – which is a On Demand service offered by HBO. You still need to order a cable package to get the OTT channel.

There are other great channels on Roku that do not require a cable connection, such as the TechPodcasts channel and Blubrry. You also have the Netflix, HuluPlus, Revision3, KoldKast, Glenn Beck, NHL, Fox News and many other channels.

The LT also undercuts the Apple TV by $50. Roku was already the lowest priced box, with a $59 and $79 version of the box. But this new magic price point turns the OTT box into a “great gift”. With the holidays fast approaching, this might be the hot item.

So with this news, will you finally be purchasing a Roku? Let us know!

Jim Louderback and I are on Same Page!

Posted by geeknews at 1:57 AM on August 31, 2010

Jim Louderback the CEO of Revision3 who I respect a great deal, has made some frank comments in an article on Adage about the Viral Video Advertising space. In his opening statement he makes this assertion.

Online video creators, advertisers and producers have an unhealthy fascination with viral videos, and that obsession is dragging down the entire industry. Why? Because viral videos are, at their core, no better than a fluffernutter white-bread sandwich, delivering little or no value to anyone.

I am sure his frustration, follow the same frustration I have when I talk with media buyers. Most are hung up on a shortsighted strategy of going after viral videos because it has coolness factor. While at the same time 99.9% of the media buyer advertising market is ignoring serial content which as this sites readers, listeners and viewers know are followed by very loyal audiences!  When I meet with media buyers their age tells part of the story, most are under 25 and have had 1-2 years of media sales experience. Sadly most of the media buyers refuse to acknowledge the value of predictable episodic content. Instead they pay $4.00-$6.00 cpm for YouTube Videos. They do not understand that the dedicated audiences, with money to spend on products and services, listen and watch the media shows like we represent that reach 10′s of millions of loyal fans each month.  Jim’s shows at Revision3, and those I represent at RawVoice are ROI Goldmines that most media buyers ignore. Jim hits it home in this comment.

Ten predictable episodic shows that deliver a consistent 100,000 views an episode is far easier to plan for and monetize than a channel that has a one-in-100 chance of catching fire — and a 99-in-100 chance of bombing.

The last comment I am quoting  is something I have been hammering home for the past 6 years, yet most of these media buyers refuse to consider new media in their buying plans. They ignore what new media content can deliver for them. We get lucky once in a while and convert buyers to our side of the fence.  I had a media buyer recently say “wow new media (podcast) advertising is hitting a home run for us” she could hardly believe the ROI numbers. Why do you think our Advertisers have been with us for 6 years? You would think some of these media buyers would clue into what new media is delivering. Jim’s comment ring home here.

Viral videos may be bad for creators and publishers, but they are actually worse for advertisers. Your typical viral video gets passed around, yes, and drives a lot of views. And yes, those can translate into impressions for an advertiser. But as we’ve seen at Revision3, advertising associated with viral videos has only a small fraction of the impact of an ad that runs inside, or alongside, an episodic video program. We’ve seen tremendous results from putting brands next to our long-running episodic programs — those with real communities, high comment-to-view ratios and predictable views.”

In my opinion Media Buyers need to wake the hell up and start spending their clients money in a way that deliver real returns versus throwing spit balls against the wall hoping that they stick. We have millions of listeners / viewers ready to support sponsors of their favorite shows.  Is it not about time that companies wake up and start spending money responsibly. Go over to the article and read his full commentary, it is worthy more discussion in the near future. I am hoping it will wake some of the major brand media buyers up.

If you are a media buyer and want to see what new media can deliver for you, I would be happy to put together a media plan for one, or all of our 6000 shows that will make you a hero at the office!

A Little Twitter Cleaning

Posted by J Powers at 5:58 PM on May 24, 2009

I finally did it. I went into Twitter and cleaned out all the dead profiles. Not an easy task either – lots of clicking involved. Nonetheless, I removed over 300 profiles I was following.

In the last couple years I’ve been on Twitter, I have tried different ways to get my stuff across. For a time I sat there and followed everyone that followed me. You did gain more followers, but it really was a 2:1 ratio.

Therefore, today I decided to clean up who I was following. These were profiles I never saw pass across the twitter page. There were also dead profiles, such as pownce – the twitter clone that was sold to six-apart – and Summize – the company that was bought by Twitter.

Oh yeah. I also got rid of all the “Color War” teams I was on. Sorry Green team, but that was soo 2008…

I’ve been meaning to do this for a while. Ever since the article saying people don’t continue on with Twitter after a year made me realize that I am following profiles that are really not going to post.

Only problem is, Twitter makes it almost impossible to find those people.

This has been a problem from the start – Twitter gives you a list of who you are following and are following you, but that list is 25 people at a time with no filters. I can’t sort in an alphabetical order, I can’t sort by date joined. I have to go into each profile to find out when they last posted.

It’s really irritating when I just want to clean up my list. Especially when I start hitting limits. I can’t expect the user on the other end to actually “Close the account”. Heck – I’ve done that on a site or two, myself. When you forget about something….

After about an hour of clicking, I knocked down about 300 dead profiles or just profiles that I have no interest in. My following now matches the followed. I plan to keep it that way for a while.

I hope….