Sending It Up

Any seasoned watcher of Indiegogo and Kickstarter will know that there’s a fairly standard formula for product pitches, from the vocal inflections to the disembodied hands. This gives a great opportunity for lampooning those start-ups that take themselves entirely too seriously. Here’s Introducing Carrot, a new venture dedicating to bringing the orange root vegetable to the technorati. Not sure why they didn’t go with Carrt….

If that’s not enough, Ikea’s BookBook, is both a fabulous parody while promoting a real product. Total genius, though it has been around for a little while.

Finally, Mike Frey‘s My Life Vs…GoPro is a great antidote to GoPro’s videos, jumpcutting between their adrenaline-fuelled action and mundane reality.

All too true.

Introducing the iPhone 5S(ame)

Apple may have slowed down in innovation department lately, favoring litigation instead, but one area where the company has excelled is in lending itself to parody. After last year’s countless videos and images of an iPhone that resembled a bean pole, the new 5S is set to be announced and becoming the subject of comedians before even being unveiled.

The latest video purports to be a group of Apple employees discussing the next-generation of the popular mobile device. The actors do an excellent job of playing the parts of the prototypical Apple hipsters. This is a production YouTube’s Matthias, who has previously posted popular and comical pieces in the past.

I will not spoil the fun, you can’t watch the three-minute clip as it truly needs to be seen to be appreciated. You can check out the clip posted below.