Perfect Packaging by Orlebar Brown

Apple’s a master at the complete end-to-end user experience and has elevated product packaging to an art form. Tech companies aren’t the only ones at this; I recently ordered some swim shorts from Orlebar Brown and this nondescript box arrived in the post.

Orlebar Brown Box

Pretty dull on the outside but open the box up and everything is a visual and sensory treat. The inside of the box is a rich red, the swimwear (not shown) is neatly folded within a branded drawstring bag, the clothing tags are quality card, and with Orlebar Brown one doesn’t simply get a receipt stuffed in the box; one gets a receipt in a crisp brilliant white envelope, reminiscent of an invite to an exclusive event. Glorious.

Orlebar Brown Inside Box

In all honesty, I have never seen mail order done better – I’m sold and I’m now customer for life. And that’s before I’ve even put on the swim shorts, which are equally fabulous. Now, if I can just get that six pack sorted over the winter.

Fulton eCoupled Does Wireless Power

Dave Baarman presents Fulton eCoupled Wireless Power (ecoupled.com). They have systems for wirelessly powering things such as cell phones and even systems using conductive ink for “smart packaging” that actually lights up the packaging when placed on a special conductive grocery store shelf. You are going to be blown away by where this is headed. Listen to the full interview and post commentary to get some insights into where ecoupled charging and what symbol to look for when you are purchasing electronics.

Interview by Todd Cochrane of Geek News Central and Tom Newman of The Fogview Podcast.

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