Tag Archives: Noble

The Tablet Influence


I’ve had my Nook Color Android-powered e-reader for a few weeks, long enough to really get a feel for not only the e-reader experience but a bit of a tablet experience as well.

I have to admit I was initially somewhat dismissive of tablets. My feeling was though they would be useful in many situations, I personally had little use for one. I spend the majority of my time in my truck, where I’m already equipped with an iPod as well as laptop computers. I felt that the iPod had most of the functionality of an iPad, and that since my MackBook Pro was running most of the time when my truck is parked I really wouldn’t have much use for a tablet.

Since having the Nook Color I find myself spending quite a bit more time on it than I initially thought I would. I use the iPod for listening, and I’m using the MacBook for tasks such as recording my own podcast as well as email and iTunes. However, a great deal of the time I find myself using the Nook Color to browse and consume web-based content.

I believe the adoption of tablets is going to change the content that people consume from the Internet. The change isn’t going to be dramatic or overnight, however it does seem to me that if I’m browsing on a tablet I’m much more likely to read certain types of articles and/or news stories that I probably wouldn’t read in a laptop of desktop browser.

In other words, tablets are turning the Internet into the equivalent of a digital book or magazine as opposed to something that is best used sitting at a desk. The effect of this change in consumption psychology is likely to be subtle but relatively substantial over a period of time.