Geek News: Latest Technology, Product Reviews, Gadgets and Tech Podcast News for Geeks


Tag: New Media

RawVoice Posts 31 Percent Gain in Quarter 2

Posted by geeknews at 1:45 AM on July 12, 2010

Las Vegas, NV (PRWEB) July 12, 2010

Podcasting industry leader RawVoice has recorded a phenomenal 31 percent increase in revenue for the second quarter of 2010, which ended July 1. The increase reflects new advertising buys on 27 percent more shows within the RawVoice family, including Blubrry and Tech Podcasts Network and other network partners compared to the first quarter.

“Advertisers are confident in us delivering a healthy return on investment,” explains Todd Cochrane, RawVoice CEO and host of Geek News Central. “Advertising with RawVoice enables them to expose their brand to audiences that are consuming media on a variety of devices in the home and on the go.”

Audience growth was fueled by the increased quality and quantity of podcasts available within the RawVoice community — Blubrry.com alone has more than 5,500 shows available for advertising — and expanded media accessibility on multiple platforms. “Our strategy of multi-platform distribution is exposing new audiences to our content creators on venues that accommodate their lifestyle needs,” Cochrane said.

Digital media content technology enables viewers and/or listeners to subscribe to, receive and consume their favorite podcasts how they want, when they want on any number of mediums, including the Internet, over-the-top boxes such as Roku, Apple iOS and Google Android-based smart phones.

“Advertisers are accessing exactly the audience that they want,” Cochrane said. “We are the only advertising medium that can guarantee they are reaching their target audiences.” Viewers and listeners in turn gain exposure to great products and services matched to their needs. The end result is that hosts are able to sustain and grow their shows “ultimately resulting in more ad deals for our content creators,” he said.

The RawVoice Generator network services measure a show’s reach through its media statistics platform, helping creators to monetize their shows and guaranteeing that advertisers reach their delivery and branding goals. “We get direct input from content creators on their audiences and we can cross validate that data with listener and viewer survey data,” Cochrane explained. “Without this trifecta of data, we would not be able to execute such large campaigns effectively.”

As Quarter 3 gets under way, Cochrane is confident the advertising and audience growth will continue to the benefit of media creators. “We are continuing to focus on multi-platform distribution for the shows that are part of the network,” he said. “The show producers are reaching millions of people monthly. We want to continue to take the lead in finding ways to help content creators maintain sustainable incomes for their shows.”

About RawVoice Inc.

RawVoice offers media producers an easy, efficient means to get media online and measure audience behavior. The RawVoice Generator is a configurable, customizable, user-friendly media platform that combines the power of podcasting and new media with social networking. The RawVoice Generator lets you push content to portable and home media devices, such as iPhones, Roku and Boxee. RawVoice’s Integrated New Media Statistics analyzes downloadable and streaming media. It’s easy to use, powerful and flexible.

Brands: RawVoice Generator, RawVoice Media Statistics, PowerPress Podcast Plugin, TechPodcasts.com, Blubrry.com, TravelCastNetwork.com, ProMedNetwork.com

Distribution is Everything!

Posted by geeknews at 8:24 PM on May 14, 2010

While the Blubrry Channel has been online a couple of weeks, we are seeing huge uptake of content by Roku users. I have seen a 100 times increase in the number of folks watching my video content. This is significant! This increase drives advertising revenue and gets my content seen by 100′s of thousands of Roku users.

If you are a content creator being part of Blubrry.com or TechPodcasts.com is worth it’s weight in gold!

TechPodcasts.TV

Posted by geeknews at 10:08 PM on February 14, 2010

I want to Introduce TechPodcasts.tv which is part of the Tech Podcast Network. TechPodcasts.tv will centralize the best tech video content in the new media space. Content for the site comes from member shows.  TechPodcasts.Tv like the Tech Podcast Network will be a central place where you can get family safe content by a variety of content creators.

We built the best audio network, now it is time to segregate the video content into its own channel. All from well established shows in the tech space. As opportunities of distributing video content is exploding we are well set to capitalize on well established shows making the jump from Audio only, to add Video.

With TechPodcast Network member shows currently reaching 10′s of million listeners each month, we know that the market for video content is exploding.

While in its early days of launching we will be adding more shows to the lineup in the coming weeks.

BlogWorld and New Media Expo Info

Posted by geeknews at 6:29 PM on October 11, 2009

On Tuesday night I fly out to Blog World and New Media Expo. This is one of my most looked forward to trips of the year. It’s more a family reunion than anything. My team from RawVoice is joining me and we have a booth as always.  So while it will be part business it is going to be part play as well.  I have put together a little informational video on what is happening next week in Vegas.

If your going to BlogWorld be sure to come to my two conference sessions.

  • Saturday 11:45 How to prep your show to make it Advertiser Friendly
    Todd Cochrane: In this session you will learn exactly how to make your show and website meet the criteria advertisers are looking for. With four years of experience in podcast advertising, Todd will share with you details you will need to take your show from hobby to a revenue generator. Learn the advertising terms, pricing criteria and sensible expectations of what your show is capable of making in revenue.
  • Saturday 4:15 Promoting Podcasts through the Directories
    Rob Greenlee, Todd Cochrane, Gary Weland will talk about getting your podcast promoted through sites such as Zune MarketPlace, PodcastPickle, Blubrry.com and others. We will talk about tips and tricks that will make sure your directory listing is effective.

For more info on what we have cooking check out the full details on the Blubrry Blog

GNC-2009-10-08 #518 Back in Honolulu Next Show!

Posted by geeknews at 6:22 PM on October 8, 2009

Another great road show, bandwidth has been a plenty and big thumbs up to the Marriott Towne Place Suites. Lot’s of tech to talk about and I have a big challenge for someone that want’s to build me a LivePack! All I can say is the folks behind this just do not get it.

Ongoing support by these fine sponsors keep the lights on your support is appreciated!
[Save 15% on orders $20.00 or more at >GoDaddy.com!] use Code Geek5
[GotoMeeting Hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days]
Check out our Free Magazine Offers!
Complete List of GoDaddy Promo Codes for huge Savings!

Follow @geeknews on Twitter http://www.twitter.com/geeknews
My Personal Facebook Profile
Join the Geek News Central Podcast Facebook Page
Show Comments please call 1-619-342-7365 or e-mail geeknews@gmail.com

Listener Links:
Search Results lead to Malware!
UK’s Winter Hill TV transmitter
The Radio Kitchen
energy@home
PodTrapper

Show Links:
Moon Bombing
NASA gets to rock the Moon.
Is Verizon and AT&T Scared of FCC?
Is AT&T going to hammer heavy iPhone Users?
FCC says Wireless carriers need more Spectrum.
Russians going back to Venus!
Comcast to warn subscribers if they have been hacked (BRAVO)!
Have you killed your Cable TV connection?
The Power of PogoPlug!
iPhone software updated!
Olympics sues Olympian Newspaper!
Economist locks us content under paywall!
Google gives advice on Passwords!
Is your Phone as good as a GPS?
Skype calls ok on iPhone via AT&T Network!
Coin sized Nuclear Battery!
Urban Radio at 87.7!
Vue Video!
Do you like iHop?
Archos5 available on Amazon!
Dow Solar!
Cable One will slow network speeds during peak hours?
Why New Media works!
Lawmakers want probe of Google Voice!
128 Bit Windows.
Worldwide arrest in Phishing scheme!
Will Google Abandon Books?
FTC tries to calm freaked out Bloggers.
Where is the tether?
FBI Director told not to bank online by his wife!
Spotify the cost to run music portal!
Livepack great product bad business model!
iTunes replacement is Doubletwist.

BlogWorld and New Media Expo Speaker!

Posted by geeknews at 9:37 PM on September 25, 2009

BlogWorld09_150px_SpeakerIn just a few weeks the Blogger and Podcaster event of the year gets underway in Las Vegas Nevada. BlogWorld and New Media Expo is now a combined event where Bloggers and Podcasters get to hang out together in a single event.

Not only will I be speaking but my company RawVoice will be exhibiting, we have some great swag to give away that we predict will be the coolest show swag at the event.

I will be speaking on Saturday at 11:30 on the topic “How to prep your show to make it Advertiser Friendly”.  This is a session you will not want to miss, bring your pens because five years of experience in the podcast advertising space allows me to bring real experience and not just theory to the table.

Sadly we will miss talking with the folks from Podtrac and Wizzard Media who are competitors of ours in the space, but have opted to not exhibit this year for unknown reasons.

Make sure you stop by our booth Friday as we will be handing out tickets to a special event we are having Friday evening as well.

We are well prepared to talk to bloggers about the benefits of podcasting and they should stop by and have a chat with us as we have some cool ideas to share. You will want to get one of our custom-made T-Shirts as well that we feel will be a major hit.

See you in Vegas!

There are New Media Companies!

Posted by geeknews at 12:22 AM on September 21, 2009

An article by Joshua Auerbach over at GIGAOM titled “New Media Demands a New Kind of Media Company” obviously attracted my attention. Even before the page loaded my brain was saying, I wonder what of new media company is he going to suggest. As you know I think I run a pretty special “New Kind of Media Company” as I was reading the article one specific sentence jumped out at me.

What caught my attentions was this:

“Content producers still seek privileged access to distribution”

This is so true, I am always hearing new media creators complaining that they are finding it very hard to break out, and that they need advice on how to get Apple to feature them on iTunes, (good luck with that as they never have featured my show either) or that they are looking for avenues to get their shows distributed wider. While the number of online venues are growing today, it is nearly impossible to break out on some of those major sites.

There is hope though, the key is teaming up with other media creators that are creating similar content. Affiliation with similar shows help the collective grow together. Sadly to many shows today want to go it alone, they think they don’t need to partner up with other shows.

Over the past five years I have learned one very important lesson, teaming up and providing a central location for similar content reaps vast rewards and is one of the reasons my team at RawVoice continue to partner up with topic leaders and develop and launch vertical sites that allow media creators to affiliate with similar shows and have access to world class tools that help them grow audience share and gain attention and exclusive distribution many seek.

While the article over at GIGAOM talks about the media conglomerates of the world the new media masterminds that I work with, feel that we are being that “New Kind of Media Company”.

How Print Newspapers Can Survive

Posted by GNC at 10:41 AM on October 19, 2008

If newspapers are going to beat the odds and continue to exist they must keep evolving. Some have learned their lesson as evidenced by even small town papers having decent websites. They cannot stand still though as the internet is not static. If they try to keep their online edition of the paper the same for years they will keep losing their backsides. They need to keep up with the online space by melding into it. The success of prominent bloggers is partially due to old media, without which bloggers don’t have much to talk about. That will change as well because old media & new media will take parts of each other’s qualities in order to profit. Some online sites have their own insiders to get news tips so they don’t need to read mainstream newspapers or watch the talking heads on TV to get their information.

Podcasts, blogs, & online video are essential to newspapers surviving. If smaller papers don’t have the people or ability to do video or podcasts they better hire the people who can provide help. If not they are still just something to read. If you haven’t noticed there are a ton of people who simply hate reading, which is terrible, but nonetheless, a fact. Many folks would rather just watch a video or listen to a podcast with the same info as what they would have to read. Our small town paper is moving in the right direction but still has no video or podcasts. They have added rss feeds & the ability to comment on some articles which should have been done a long time ago. All they needed to do was hire the right person to point them in the right direction. But when you get set in your ways it is hard to turn around the ship. Another local news website is using more media formats and even had video available from the local presidential rallies in town. I don’t think they even have a print edition as they tend to have a relationship with the local radio station and may even be owned by the same company. It will be interesting to see which one flourishes especially with the slowdown in the economy.

Don’t let old media drive up Gas costs

Posted by GNC at 2:32 PM on September 13, 2008

I sure hope the IQ of new media consumers is higher than that of the average old media watcher. I do not watch much news on TV. It is a waste of time. Well last night my friend is telling me about gas going up. We are in Georgia. So apparently the hurricane has disrupted a refinery in the Gulf of Mexico ….again. The talking heads on the news are saying gas will be in shorter supply and the price will rise. They say you might want to fill up before it happens. Well this sends the thundering herd of idiots out to line up at the gas stations. What do you think happens when people are lined up to buy a product whether or not there is a shortage? The freaking price is going up big time. If I am a barber & I see a line of people out my shop doors, I only have time to do so many haircuts. So my time becomes more valuable so I can raise the price. Supply & demand people! I have no doubt the news people are right when they say prices will rise but they cause a panic by promoting fear as usual. So the prices go way beyond what they would naturally. New media providers are hopefully more responsible than the old school TV people. They don’t have to promote one bad thing after another to keep consumers watching or listening. What if CNN said that drinking bleach is absolutely necessary for good health? I bet 5% of the population would wake up dead the next morning! The herd mentality has to stop. If all I can do as a part of new media content is call out people for doing dumb things so be it.