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Tag: matchmaker

The Long Tail

Posted by tomwiles at 8:06 PM on August 13, 2010

In the world of blogging, podcasting and social networking, much has been said about the so-called “long tail.” The concept of the “long tail” revolves around the idea that available content living on the Internet gets a lot of extra audience over a long period of time, as opposed to traditional print and broadcast content which has a much more limited lifespan.

As services such as Netflix gain popularity, yet another form of content is experiencing the benefits of the long tail – movies and TV shows that are available for long-term streaming. An excellent example of how the “long tail” benefits movies in particular are obscure documentaries that in the old pre-streaming days would have a limited initial audience and then end up on a shelf somewhere or be sold in consumer video release one at a time.

Now more obscure movies and TV shows that had a limited lifespan and limited impact are able to take a new lease-on life that used to simply not exist.

I am particularly enjoying streaming documentaries on Netflix. There are some real gems out there. One documentary I really enjoyed in particular that I’d never heard of before I found it on Netflix is called “Cowboy Del Amor.” It’s about a Texas matchmaker who specializes in matching up American men with Mexican women. If you haven’t seen this gem, I highly recommend it. “Cowboy Del Amor” is but one example of movies that have a very limited promotion budgets and therefore are unable to make much of a publicity splash when they are released, yet they can be absolutely fantastic movies to not only watch yourself but to share later with friends and family.

I dropped my Dish Network account in July 2010 and have not looked back. Streaming videos via services such as Netflix forces me to take a much more active role in selecting something good to watch. Having literally tens of thousands of movies and videos available for instant streaming on demand is a far superior way to find and consume commercial content.