Will Yahoo! Screw Up Tumblr?

Today Yahoo! announced they have purchased Tumblr for $1.1 billion. Of course, Yahoo’s track record for buying companies seems to be that of a kid with ADHD at Christmas time – by February they want new toys. Will this be a great deal for Yahoo! or will we they just push aside for another acquisition down the road.

Yahoo! Acquires Tumblr

Tumblr, a microblogging and social networking platform that was founded by David Karp in 2007 was purchased by Yahoo! for $1.1 billion dollars. Tumblr brings in 175 employees and 108.5 million blogs that reach 44 million people. This inlcudes the thousands of blogs that were imported from Posterous a few months back.

The Exodus from Tumblr to WordPress May Show No Faith in Yahoo! Tumblr

Yahoo Keep Calm gif

Yahoo Keep Calm animated gif (click on to see the image)

According to Matt Mullenweg’s blog today, imports have spiked to WordPress after the news of Yahoo! purchase. “Normally we import 400-600 posts and hour from Tumblr, last hour is was over 72,000.”

Marissa Meyer replied with a “We won’t screw this up” answer. She posted on her own Tumblr (the one with a very annoying gif saying “NOW PANIC and FREAK OUT” followed by “Keep Calm and Carry On”. You can see the annoying gif here.

“We promise not to screw it up.” says Mayer. “Tumblr is incredibly special and has a great thing going.  We will operate Tumblr independently.  David Karp will remain CEO.  The product roadmap, their team, their wit and irreverence will all remain the same as will their mission to empower creators to make their best work and get it in front of the audience they deserve.  Yahoo! will help Tumblr get even better, faster.”