Tag Archives: Mailchimp

MailChimp Announces Free Marketing Automation for Everyone

Mailchimp logoThe internet provides a plethora of communications options. Along with e-mail, there’s an ever-expanding array of social media channels that businesses can use to keep in touch with both new and established customers. It can be a real challenge for most businesses (especially the smaller ones) to keep up with. Mailing list and marketing services provider MailChimp recently announced it will be providing automation tools to help users manage their marketing communications:

Automation helps you communicate with your customers exactly how you would, but eliminates the need to create and send every message manually. Think of it as an extra set of hands that help you operate—and grow—your business each day.


Whether you operate an online store, head a nonprofit, or run a creative side project, automation makes it easy to send the right message to the right people at exactly the right time, giving you a competitive edge without burning a hole in your budget.

Our collection of preset automations gives you the power to choose the right workflow for your business, customize its settings, and start sending in just a few clicks. Greet your new subscribers with a welcome message, educate readers about a specific topic, follow up after a purchase, increase brand awareness, and more.

MailChimp is making its new automation tools available to all customers for no extra charge. The company has created a getting-started guide to help users learn about everything this service has to offer.

Mailchimp Has Enhanced Automation Tools

Mailchimp logoI haven’t had the need to build many e-mail lists over the years. But on the rare occasion I do, I’ve found Mailchimp to be a good solution. Mailchimp’s template-based e-mail newsletter system makes it easy to compose nice looking messages, and its handy collection of plugins and widgets make it easy to add subscription tools to my WordPress sites. I haven’t delved deeply into all of the features Mailchimp has to offer. But it’s a pretty extensive set and it looks like the company is working to constantly improve them.

Recently, Mailchip announced it would be adding enhanced automation tools to its platform. These tools will allow users to:

  • Introduce new subscribers with an onboarding series
  • Automatically follow up with customers after a purchase
  • Surprise your best customers with a coupon based on purchase activity
  • Create custom workflows based on API calls
  • Connect with shopping cart integrations
  • Set up win-back campaigns using advanced post-send actions, and more

Mailchimp has also updated its interface, making the service’s drag-and-drop system even easier and more efficient to use. And while the tools themselves may seem simple on the outside, they open up a lot of possibilities for complex automated actions, based on how e-mail recipients respond to the messages they’ve received. Many of these features could be beneficial to Mailchimp customers who are running an online business.

To see more about what Mailchimp automation can do, click the link at the top of this post.