Alcohoot are offering free beer for visitors to their stand at CES (booth 74549). On the surface, it’s a cheap trick but as they sell breathalyzers there’s a certain relevance to it. No doubt the merit of personal breathalyzers will continue to be debated for years to come but focussing on the technology, Alcohoot have produced a portable breathalyzer that plugs into the headphone jack of both Android and Apple smartphones. The Alcohoot uses an FDA-registered fuel cell sensor built into a hand-sized pocket device to record the owner’s alcohol level as he or she breathes into the unit.
The complementary app is available on both the Android and iOS platforms and lets the owner track his or her consumption. Handily, it can provide contact details for taxis when over the legal limit for driving.
The Alcohoot was a winner of the Red Dot Design Award, 2014, which puts it in good company along with Apple, Beats By Dre, Bose, BMW, Nest, Nespresso, Blackberry, Lenovo, Nike+ FuelBand, LG and many more.
Available in three colours – black, white and red – the Alcohoot can be bought from their store for $99.99 along with extra mouthpieces.
If you want to learn more, pop into Alcohoot’s CES booth 74549 at the Sands Expo Center for a few beers. Cheers!