I was somewhat surprised to learn that 50% of travel bookings made within 48 hours of departure are booked on a mobile device. On reflection, it’s perhaps not that surprising, given that the spontaneous decision to travel is likely to be followed up immediately, rather than waiting to get home to get the laptop out.
It’s with this opportunity in mind that accommodation site Booking.com has launched Booking Now, an instant booking app that can get a place to stay in as little as two taps. After a successful launch in the US and Canada, the app is now available in the UK for iOS devices with an Android version to follow. The app’s built-in intelligence, along with GPS, helps it choose the best properties based on your preferences from over 600,000 properties in 70,000 destinations.
“With the launch of Booking Now, we’re increasing our investment in mobile by leveraging our global scale, assets and partnerships to accommodate the growing number of customers who are booking reservations within two days or less of their stay,” said Darren Huston, Chief Executive Officer of Booking.com. “The new app puts users at the centre of the booking experience, drawing from our vast database of properties to meet their specific preferences at the very moment they need to book. Booking Now is designed to deliver a seamless mobile experience for spontaneous consumers, fitting perfectly into their multi-device, on-demand lifestyle.”
Booking Now personalises real-time search results based on the traveller profile created by each user when they first start to use the app. The profile indicates specific accommodation preferences, such as budget and options like parking, included breakfast and wifi. Users are then presented with the most relevant accommodation available based on profile and location. The traveller can then modify their choice of accommodation to suit their itinerary and the places that they want to see. With Booking Now’s predictive analytics, the more frequently customers use the app, the more personalised their recommended matches become. Additionally, as user’s swipe through the app, they can pin their top hotel choice to the map so they can see where the hotel is relative to their location or other attractions.
The Booking Now app can be downloaded from the relevant app stores – iOS only for now with Android coming soon.
If only I had more time and more money to be spontaneous!