Roku Heads To 4K at CES

Roku LogoArguably the market leader in the media streaming market, Roku hasn’t been resting on its laurels. At this year’s CES, Roku has announced a raft of news reinforcing its platform’s position for both Roku TV and the move to 4K transmission.

After announcing Roku TV at last year’s CES, 2014 has seen Roku TV available on both TCL and Hisense TVs available from major retailers like Walmart and Best Buy. For 2015, TCL is going to release 12 models over the year with Roku TV built-in, which is good news from one of the fastest growing brands in the US.

Extending the availability of Roku TV, two new partners have been unveiled – Haier and Insignia. Insignia TVs with Roku will be on sale in the spring exclusively in Best Buy, with Haier models arriving in the summer. For non-US readers, Insignia is a Best Buy brand.

The Haier Roku TV 4 Series Smart LED TVs will be available in sizes ranging from 32″ to 65″. The 40″ to 65″ models will come with Full HD resolution and a Sound Chamber that produces enhanced sound quality, with superior dampening, improved mid-range response, cleaner and deeper bass, as well as overall richer sound texture.

The Roku TV OS has been named a 2015 CES Innovation Awards Honoree in the Software and Mobile Apps category and TCL Roku TV will be displayed in the Innovation Showcase located at CES Tech West, Booth #75545. The new Insignia Roku TV models will be shown tonight at Pepcom’s Digital Experience media event.

Finally, and this is the kind of news the geeks have been waiting for, Roku has announced the availability of a Roku TV 4K reference design for Roku TV manufacturing partners. TCL is the initial partner working to deliver a Roku TV 4K model in the future and Roku is working with Netflix to provide 4K content for streaming on the Roku platform.

As one of the first streaming services to offer 4K Ultra HD content to our customers, it’s important for Netflix to work closely with partners like Roku to give consumers more streaming options,” said Neil Hunt, chief product officer of Netflix. “We look forward to bringing Netflix 4K Ultra HD content to Roku customers.

While there’s no news on a new flagship Roku box, I think we can assume that there will be a Roku 4K in the not too distant future. Fingers crossed.

Dear Roku, Best Buy is not Doing any Justice for your Brand.

I decided to update my IPTV at home. A newer TV and Over The Top (OTT) system. I have run Boxee for a while, but wanted to get the Roku Box. I heard that Best Buy had the Roku box, so I made the trek out to the store.

That was a bad idea.

I was on the east side of town, so I stopped into the East side location. I figured the Roku would be somewhere next to the Google TV display. It wasn’t – In fact, I could not find it anywhere.

I did something I try not to do – envoke a Best Buy employee. I never have any luck with these guys, so I avoid them. However, since I couldn’t find what I was looking for, I had to walk up to one. And the following conversation is why:

Hello. I am looking for the Roku box

Yes. They are over here (we walk to where the supposed Roku is). Here you go. It comes with Blu-Ray.

Excuse me? Roku does not have a Blu-Ray Model.

This one is. You can get Netflix.

I am sorry, but that is not a Roku box. Just because it connects to Netflix doesn’t make it a Roku.

Oh… Well, we are out of Roku players (pointing to the other shelf)

When will you get more?

We only got one. I don’t know when the next one is. However, we have a great line of internet connected players (pointing down the row).

This conversation really pissed me off. The guy  was quick to say that a Roku Box was some Blu-Ray from Insignia for $99. At first I didn’t think of it, but a couple days later I was in Best Buy on the West side and the exact same thing happened.

The Best Buy employee tried to tell me that this Blu-Ray player with Netflix was exactly like a Roku. Once again, I was annoyed and told him off. I walked out of the store, putting down what I was planning on purchasing.

Both stores only received 1-2 models of Roku. Both stores sold out in an hour and couldn’t tell me when the next batch was going to be here. Both employees also said that another device was “Just like the Roku”.

Certain Blu-Ray players do have applications. You can get Netflix and Vudu – along with other cool options to the player. However, this is not a Roku.

I started thinking about this: With the news announcement that you can get a Netgear branded Roku at Best Buy, I wonder how many people ventured out to get this. I also wonder how many ended up getting something else?

I have never been felt so misled by an employee in a long time. The last time I was, it was a Radio Shack employee trying to sell me a CD player stating it had MP3 support. Over 10 years later, I walked out of a store feeling just as annoyed.

The worst part about the Roku at Best Buy is it’s overshadowed by Google TV. The humongous display might make people change ideas for IPTV.

I ended up purchasing the box online, although I thought it would be nice to have a Blu-Ray Roku Box. Nonetheless, I think I will be avoiding Best Buy for a while.