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Tag: give

Contest Post-Tweeting: How People Don’t Read Contest Info

Posted by J Powers at 12:28 PM on September 4, 2011
iPad

iPad

Next week I’ll be headed to San Francisco for TechCrunch Disrupt San Francisco. Naturally, I added the hashtag #tcdisrupt in my Tweet deck. I went through the posts, and one seems to keep coming up:

TechCrunch Giveaway: White iPad 2 and Nook Color #TCDisrupt {link removed} via @techcrunch

I went to the page in question and they gave away a White iPad2. Yes, I said GAVE AWAY. This was for TechCrunch Disrupt in New York that happened back in June.

This is not the first time I’ve seen this tweet reaction. Someone sees a post saying “Win this, retweet and your entered”. You do so, but you don’t see the link they post. Now you’ve just entered into a contest that has been over for months.

I have held contests from time-to-time. I remember one where I was trying to increase my followers and said to Twitter the link information and hashtag. Weeks after the contest, I was still getting tweets. I even remember one guy who tweeted me “Did you draw a winner yet?” I had to reply “Yes, but that was back in April.”

This seems to be an interesting way to build people, but also is a bit deceptive. Of course, if people don’t read the rules, it’s not your fault, right?

In this case, I would say “wrong”. Why? Because TechCrunch hasn’t updated the page to say in the first line “CONTEST OVER”. Even in the title, they should put that information.

In the meantime, people are thinking they’ve just entered a contest for a white iPad2.Too bad they didn’t win…