Geek News: Latest Technology, Product Reviews, Gadgets and Tech Podcast News for Geeks


Tag: fourth circuit court

Google Beats the Gecko, I Mean Geico

Posted by geeknews at 10:17 PM on December 15, 2004

Google, the search engine company, won a federal court battle against Geico, the insurance company, today that allows the search engine to sell online advertisements tied to keywords that are also trademarked company names. Geico claimed that Google should not be allowed to display advertisements for rival insurance companies when the Geico name is used as a search keyword. U.S. District Judge Leonie Brinkema disagreed.

Read the rest of this entry »