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MyFord Mobile – The Future of Smart Driving?

Posted by AndrewH at 9:40 PM on June 12, 2012

Adoption of electric vehicles in the United States has been a bumpy road, at best. If it wasn’t cost, it was availability. And if it wasn’t availability, it was functionality. For whatever reason, electric cars can’t seem to get traction.

With a new app announced today, Ford is looking to set the tone for what owning an electric car should feel like. Owners of the 2012 Ford Focus Electric can now download the MyFord Mobile iPhone app from either iTunes or www.myfordmobile.com.

The new app makes owning and operating the new electric Focus seem challenging and fun – a little bit like a game. No longer do the selling points of an electric car have to be contained to economic and environmental advantages (although, those are pretty important, too). MyFord Mobile gives you tools to manage your vehicle – like you would manage your calendar or finances.

“The Focus Electric is a fun car to drive and helps save customers money at the pump; with MyFord Mobile, the enjoyment and savings continue after the vehicle is parked and charging,” Bill Frykman, Business and Product Development manager, said. “This innovative app also offers new ways of sharing your driving experiences to create a “cool” factor while educating new Focus Electric drivers on the perks that come with an electric vehicle lifestyle.”

Among the features of the new app:

  • Users can monitor the battery display for the current charge level and for how long the car will need to be plugged in to get a full charge or reach a desired range.
  • A MapQuest-powered trip planner built into both the app and Web portal enables users to find available public charging stations and plan efficient multi-destination routes.
  • Value charging technology (developed with Microsoft) helps customers charge the vehicle at lowest possible costs based on varying electricity rates depending on location, season and time of day. The app uses Microsoft’s cloud computing platform to check local utility rates and then automatically starts charging after the prices drop.
  • Users can program driving schedules and set a desired cabin temperature.
  • Drivers can learn to be more energy efficient by automatically uploading and processing vehicle data from each trip.

The link between smartphone and car is possible via an embedded AT&T wireless module through which drivers can log in at any time.

Of course, app users can make their Ford Focus Electric ownership a social experience by participating in forums on the MyFord Mobile website – featuring leader boards, achievements and social networking. Driving achievements and statistics can also be shared on Facebook and Twitter – probably leaving your friends and followers wondering why your car is talking to them and possibly eliciting references to 1980s TV classic Knight Rider.

Drivers interested in the MyFord Mobile can check out the site and the app as a guest. MyFord Mobile will also work with the upcoming C-MAX Energi and Fusion Energi plug-in hybrids.