I have had a number of people ask me to explain in more detail what I would like to see in the way of enhancements to the statistics of RSS feeds that I can control on my own server.
If you are using FeedBurner today, and that service disappeared tomorrow were would you turn to get the type of info they are providing. My contention is their are a lot of us that would feel much more comfortable running a RSS Stats application on our own servers that would replicate much of what FeedBurner is doing today without FeedBurner.
I am sure FeedBurner has good intentions with my users data, but I simply do not like giving up control of the life bread of my website, “RSS” to a third party, at the same time I want the same level of statistics Feedburner is providing as a service without giving up control of my feeds.
Some of you will say you can stop using them anytime. But the response I give is why should I even start when technology should allow me to do this locally.
The question I keep asking and one I have yet to get a satisfactory answer to, is why doesn’t this functionality exist today were I don’t have to outsource RSS Stats collection and potentially give someone access to your personal information.
I do it every day, I have enough unique search terms setup to get a idea of who is getting it and who isn’t. I will say this all of them are missing a great deal and I am unsure how to explain it. I am almost positive that they really pay attention to the Top 100 or so link getters but the rest of us that are fighting for “Attention” seem to get lost in the crowd.
I find more people linking to my site through my referral logs than I do through most of these services. It is is obvious that most of them are companies that are too small to really be able to do a decent job at it all the time. Sure I love the service but they are missing stuff that’s down in the weeds.
My belief is that until the big search engines get on board this will continue to be the case. When the big search engines do get on board I feel sorry for those employed at [Technorati] [FeedBurner] [Pubsub] because if they don’t get acquired then they will see a lot of people shift to the all entailing big search engines. [Doc Searls]
First of all if you trust putting your eggs in one basket, and pushing your readers to pick up your RSS feeds over at FeedBurner, then you are asking for trouble. No one is going to track my readers, and we don’t track or analyze our RSS feed subscribers.
Those of you using FeedBurner, I suggest you look at your RSS feed every time you post something new, and see how long it takes before FeedBurner updates your feed. Test we have done here show it can take sometimes up to 24 hours for new post to show up, at least I know hosting my own that as soon as I hit enter it is updated.
Apparently the CEO of FeedBurner says that people are not un-subscribing from feeds that have Google Adsense ads in them. I am sure they are TRACKING your subscribers very CLOSELY. I talked to several people who have put RSS Ads in their feeds, and guess what, they lost subscribers no specific numbers. More importantly I have been told by at least 6 website owners that are running ads on their RSS feeds that subscribers are not clicking on the Ads! click through is as low as one or two on a 100,000 views.
I read a lot of RSS feeds, and I can tell you the way ads are placed now every other article is pissing me off to no end. If they would limit the Ad to one a day it would not be so bad, but reading the feed is distracting, and I have begun to skip a lot of sites that are doing this.
Case in point Engadget, this site has great content but their RSS ads in their feeds is beyond distracting I look at maybe the first 5 articles and move on at least Gizmodo is not jamming this stuff down my throat. I am finding myself at their website a lot more. [MarketingStudies]