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Tag: Eason

Eason Fails to Sell eBooks via Billboard

Posted by Andrew at 2:05 AM on November 28, 2012

…or “Why DRM is killing ebook sales outside of Amazon or Barnes & Noble”.

Being a international superstar and global jetsetter*, I had the pleasure of passing through Dublin’s Connolly railway station today. In the atrium there was a billboard display of book covers complete with QR codes.

Billboard of Books

“Totally cool,” I thought. Scan the QR code, buy the ebook, download to my tablet and start reading. The bookstore, Eason, had helpfully included free wifi in the area to get on-line. (For those not familiar with Ireland, Eason would be the leading newsagent, stationers and bookstore, comparable to WHSmith in GB). I scanned this book:

Book cover

The QR code took me to this page. Strangely, the book offered was a paperback and not an ebook. Huh?

Book purchase

Then I looked at the original poster, “1. Choose your book 2. Scan your QR code 3. Make your purchase 4. Wait for the post 5. Enjoy your book!”

Seriously…”Wait for the post”. Have these guys actually heard of ebooks or did the Kindle completely pass them by? Sure enough, Eason does have a section for ebooks on their website. It says, “Eason eBooks are compatible with Sony, Iriver and Elonex eReaders, as well as all devices that support Adobe EPUB DRM eBooks. Our eBooks are not currently compatible with Apple iOS, Google Android or Amazon devices - this includes iPads, iPhones, iPods, Android phones and tablets, and Kindles.

So let me get this straight….Eason is appealing to a travelling customer, offering the QR codes to smartphones that will typically be iPhones or Android devices, but ebooks can’t be offered on these because of Adobe’s ePub DRM? Fail, fail, fail.

It’s both totally unbelievable yet completely expected. It’s no wonder Amazon and the Kindle are dominating the market because everyone else is fighting with one hand tied behind their back with DRM. Eason, I had a two hour train journey ahead of me and you had a 100% chance of an ebook sale but you blew it. I’ll turn on my tablet, fire up my Kindle or Nook app and buy directly from Amazon or Barnes & Noble.

Fail.

* This is completely untrue.