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Tag: deception

Dear Roku, Best Buy is not Doing any Justice for your Brand.

Posted by J Powers at 2:41 PM on November 8, 2010

I decided to update my IPTV at home. A newer TV and Over The Top (OTT) system. I have run Boxee for a while, but wanted to get the Roku Box. I heard that Best Buy had the Roku box, so I made the trek out to the store.

That was a bad idea.

I was on the east side of town, so I stopped into the East side location. I figured the Roku would be somewhere next to the Google TV display. It wasn’t – In fact, I could not find it anywhere.

I did something I try not to do – envoke a Best Buy employee. I never have any luck with these guys, so I avoid them. However, since I couldn’t find what I was looking for, I had to walk up to one. And the following conversation is why:

Hello. I am looking for the Roku box

Yes. They are over here (we walk to where the supposed Roku is). Here you go. It comes with Blu-Ray.

Excuse me? Roku does not have a Blu-Ray Model.

This one is. You can get Netflix.

I am sorry, but that is not a Roku box. Just because it connects to Netflix doesn’t make it a Roku.

Oh… Well, we are out of Roku players (pointing to the other shelf)

When will you get more?

We only got one. I don’t know when the next one is. However, we have a great line of internet connected players (pointing down the row).

This conversation really pissed me off. The guy  was quick to say that a Roku Box was some Blu-Ray from Insignia for $99. At first I didn’t think of it, but a couple days later I was in Best Buy on the West side and the exact same thing happened.

The Best Buy employee tried to tell me that this Blu-Ray player with Netflix was exactly like a Roku. Once again, I was annoyed and told him off. I walked out of the store, putting down what I was planning on purchasing.

Both stores only received 1-2 models of Roku. Both stores sold out in an hour and couldn’t tell me when the next batch was going to be here. Both employees also said that another device was “Just like the Roku”.

Certain Blu-Ray players do have applications. You can get Netflix and Vudu – along with other cool options to the player. However, this is not a Roku.

I started thinking about this: With the news announcement that you can get a Netgear branded Roku at Best Buy, I wonder how many people ventured out to get this. I also wonder how many ended up getting something else?

I have never been felt so misled by an employee in a long time. The last time I was, it was a Radio Shack employee trying to sell me a CD player stating it had MP3 support. Over 10 years later, I walked out of a store feeling just as annoyed.

The worst part about the Roku at Best Buy is it’s overshadowed by Google TV. The humongous display might make people change ideas for IPTV.

I ended up purchasing the box online, although I thought it would be nice to have a Blu-Ray Roku Box. Nonetheless, I think I will be avoiding Best Buy for a while.