Crowdtilt Gets a New Name and Logo

Tilt logoCrowdtilt is one of the websites that people go to when they want to raise money via crowdfunding. They have announced that they are changing their name to Tilt. Naturally, this required an alteration to their logo.

Crowdfunding, as you may know, is the act in which a person raises money by asking the good people of the internet to send them small financial donations. The person typically posts a photo (or video) of himself or herself, explains why they need money, and asks for help. At Crowdtilt, the amount of money raised needed to hit a certain amount in order to “tilt”. If a project “tilts”, it means the person will receive the donations that are sent.

Crowdtilt says: Our motivation is to turn ideas into reality through the power of simple, social, collective action, and reaching that transformative moment of critical mass – it’s always been about the tilt. So today, we’re changing our name to reflect this mission.

From today forward, Crowdtilt will be called Tilt. The choice of new name is explained on their blog as follows: Tilting is about people coming together to create the world around them. Our new name reflects this broader vision. You can get a group, crowd, a community together to tilt anything. A “tilt” is that moment when you reach critical mass and unlock something amazing as a group. Our users have embraced this word to describe pooling resources and rallying their group. Now, we’re reflecting that in our brand and story.

Their blog also asks you to “stay tuned” for other big announcements that will be revealed over the next month. It also notes that you can buy a t-shirt with their new logo on it for $1.00.