LG Showcases at Pop-up Cinema

LG LogoIncredibly, it’s been 21 years since the first commercial SMS text message was sent, and appropriately the message was, “Merry Christmas”. It was sent from Neil Papworth to Richard Jarvis on 3 December 1992 but it was a little one sided as Richard’s phone didn’t have a keyboard to reply on. I know how Neil must have felt as I never get a reply from my parents when I text them either….

To celebrate the amazing advances in technology since then, LG are showcasing their latest mobile devices at a pop-up cinema this weekend at Westfield London, UK. Instead of the silver screen, cinema-goers will be able to watch the latest films on LG’s G2 smartphone and the G Pad 8.3 tablet. Between 13th-15th December, the pop-up cinema will feature luxury seats, buckets of popcorn and the latest films in the palm of your hand.

LG Pop Up Cinema

Now showing is LG’s premier smartphone, the G2, featuring a 5.2″ full HD screen and tiny 2.65 mm bezel, giving owners a larger screen in the same overall dimensions.(Don’t you love the juxtaposition of imperial and metric units?) The IPS display keeps colours accurate and clear, perfect for the latest blockbuster.

But if that’s too small, the new G Pad 8.3 is step up from the usual 7″ tablet fare, with an 8.3″ screen to enhance the cinematic experience. The 1920 x 1200 WUXGA goes beyond full HD and the 1.7 GHz quad core processor makes sure that the G Pad keeps up with the action.

LG have partnered with Sky TV, to bring Now TV to their range of Smart devices and visitors to the cinema will be able to view a selection of the latest films using the Now TV app, which is available from Google Play.

If you are still wondering what to get your loved one and you are near Westfield London, pop round and munch some popcorn at the LG pop-up cinema. Apparently it’s near the Disney store….that’ll keep the kids quiet for 10 mins.

Enhance the Movie Experience

Movie & Meal DealEver since the motion picture first burst onto the silver screen, people have wanted to enhance the cinematic experience. From 3D and IMAX to Smell-O-vision, just about every trick in the book has been used to make you feel part of the film, rather than an outside observer. To this fine canon of techniques, UK retailer Tesco and on-line movie service blinkbox are adding….food.

For their “Movie & Meal Deal“, Tesco and blinkbox commissioned top neuroscientist, Dr. Jack Lewis, to study the effects of active ingredients on people’s brains and then suggest food types that complement the movie-watching experience. His findings gave Tesco and blinkbox the perfect, if somewhat unusual, combinations for the ultimate movie night in.

Dr. Lewis reckons these foods match the movie genres.

  • Action – Sun-dried tomatoes coated in cocoa powder will raise noradrenaline which is instrumental to sensations of excitement
  • Comedy –  Fresh fish stuffed with beetroot and coleslaw to supplement the nitric oxide system and improve dopamine availability in the pleasure pathways of your brain
  • Drama – Chopped lemon, lime and mint sandwich drizzled with chilli sauce on wholewheat bread to trigger the RAS (reticular activating system) to remain alert and focused.
  • Horror – Chicken marinated in freshly brewed coffee will take you out of your comfort zone and raise levels of anxiety
  • Romance – Curl up with a spicy curry (not chocolate!) to top up your libido-stoking testosterone levels

Everyone knows that certain drugs can change the way you feel, but the chemicals we take into our bodies through our diet can also have an effect on our mood,” says Dr. Jack Lewis “Choosing to eat certain foods, whilst leaving others out, regulates the availability of ‘raw materials’ that the brain’s chemical messengers are created from. This means that you can tailor your meals to create the perfect mood for a movie night in, no matter what the genre.

The “Move & Meal Deal” is a partnership between Tesco and blinkbox: buy a variety of food and drinks from Tesco and then rent a blinkbox new release movie for just £2 instead of the usual price of £3.49.

Me, I think I’ll stick to popcorn.